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BS(Hons) in Mass Communication and Media
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BS (Hons) in Mass Communication and Media: 4-Year Programme |
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Total Credit Hours: 139 |
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Semesters: 8 |
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Entry Requirements:
FA or FSc or equivalent with at least
50% marks. |
Semester I
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Course Code |
Course Title |
Credit Hours |
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ENG 101
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English-I |
3 |
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ISL 100
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Islamic Studies |
2 |
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MCM 101 |
Introduction to Mass Communication |
3 |
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IT 101 |
Introduction to Computers |
3 |
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GENERAL-I |
3 |
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GENERAL-II |
3 |
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Total Credit Hours: |
17 |
Semester II
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Course Code |
Course Title |
Credit Hours |
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ENG 102 |
English-II |
3 |
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IT 102 |
Fundamentals of Information System |
3 |
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MCM 103 |
Mass Media in Pakistan |
3 |
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MCM 201 |
Journalistic Writing |
3 |
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GENERAL-III |
3 |
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GENERAL-IV |
3 |
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Total Credit Hours: |
18 |
Semester III
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Course Code |
Course Title |
Credit Hours |
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ENG 201 |
English-III |
3 |
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PKS 101 |
Pakistan Studies |
2 |
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MCM 203 |
Contemporary World Media |
3 |
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MCM 307 |
National and International Affairs |
3 |
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GENERAL-V |
3 |
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GENERAL-VI |
3 |
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Total Credit Hours: |
17 |
Semester IV
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Course Code |
Course Title |
Credit Hours |
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ENG 202 |
Advanced Academic Reading and Writing |
3 |
| MCM-204 |
Introduction to Advertising & Public Relations |
3 |
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MCM 205 |
News Reporting and Writing |
3 |
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MCM 206 |
Broadcast Journalism |
3 |
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GENERAL-VII |
3 |
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GENERAL-VIII |
3 |
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Total Credit Hours: |
18 |
Semester V
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Course Code |
Course Title |
Credit Hours |
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STAT 101 |
Introduction to Statistics |
3 |
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MCM 301 |
Theories of Communication-I |
3 |
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MCM 303 |
Online Journalism |
3 |
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MCM 304
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Sub
Editing and Page Designing |
3 |
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MCM 305
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Mass Media and Society |
3 |
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MCM 306 |
Media Seminar |
3 |
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Total Credit Hours: |
18 |
Semester VI
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Course Code |
Course Title |
Credit Hours |
| MCM 302 |
Theories of
Communication-II |
3 |
| MCM 308 |
Research Methods-I |
3 |
| MCM 309 |
Feature, Column and
Editorial Writing |
3 |
| MCM 310 |
Development
Communication |
3 |
| MCM 315 |
Media Ethics and Laws |
3 |
| MCM 406 |
Applied Statistics |
3 |
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Total Credit Hours: |
18 |
Semester VII
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Course Code |
Course Title |
Credit Hours |
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MCM 401 |
Research Methods-II |
3 |
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MCM 402 |
Specialized Journalism (Health, Education, Economics, Environment, Women
and Media, Labour, Regional Media, Media in SAARC Countries, Sports, and
Rural Journalism (any one of these courses) |
3 |
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MCM 403 |
Internship |
3 |
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Any two of the following: |
| MCM 411 |
Advanced Reporting |
3 |
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MCM 412 |
Newspaper Production |
3 |
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MCM 413 |
Advanced Sub-Editing |
3 |
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MCM 414 |
Magazine and Book Production |
3 |
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MCM 416 |
Radio News Reporting and Production |
3 |
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MCM 417 |
Television News Reporting and Production |
3 |
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MCM 418 |
Radio Programme
Production |
3 |
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MCM 419 |
Television Programme
Production |
3 |
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Total Credit Hours: |
15 |
Semester VIII
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Course Code |
Course Title |
Credit Hours |
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MCM 431 |
Media Management and Marketing |
3 |
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MCM 441 |
Final Project |
3 |
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MCM 440 |
Thesis |
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Any two of the following: |
| MCM 421 |
Advertising-I |
3 |
| MCM 422 |
Public Relations-I |
3 |
| MCM 423 |
Advertising-II |
3 |
| MCM 424 |
Public Relations-II |
3 |
| MCM 426 |
Organizations and
Organizational Behavior |
3 |
| MCM 427 |
Business and Marketing
Communication |
3 |
| MCM 428 |
Business Writing |
3 |
| MCM 429 |
Managerial
Communication |
3 |
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Total Credit Hours: |
18 |
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