Product Design/Industrial Design is a socio-scientific phenomenon of the human society. It is emerging profession of the modern day civilization. Human civilization is consistently and its needs are getting ever changing dimensions. Creativity, functionality, safety, ease of use and aesthetics in all products throughout our homes, offices on the roads, in the air and in the water, are the essential requirements in a finished product.
 

Conventional thinking and traditions are the hindrances in product design education and development. Product design articles include from household articles to an aeroplane, in fact if you exclude walls from buildings and homes, roads and highways from infrastructure, everything else is a product. Prof. Khawaja, who has been educated in the US and has worked in New York for 35 years, said his passion to work hard and smart. By following Quaid’s saying “Work, Work and just Work” coupled with the modern technology and right tools to produce all we need to live with and earn that elusive foreign exchange. Our neighbor produced 700 Product Designers in 2006 and planned 5000 for 2010, that’s the reason their manufactured products can be seen in MACY'S, the world’s largest departmental store in New York
 

Like rest of the manufacturing world we can also earn a considerable amount of foreign exchange through exporting good product design and quality manufacturing. In fact our products are manufactured so shabbily that no one in the civilized world touches them with a ten foot pole.These views were shared by the Director School of Art, Design, and Architecture Prof. Fawad Khawaja while briefing a group of delegates of Lahore Chamber of Commerce and Industries (LCCI). He made an appeal to the chamber delegates to spread the word about University of Gujrat School of Art , Design and Architectures' (SADA) ability to work with Industrialists to help improve their products and quality of manufacturing.
 

Delegates were on a visit to First Annual Fine Art Thesis Exhibition 2010 at School of Art, Design & Architecture at University of Gujrat.   Prof Khawaja explained all the significant aspects of the product design research and creative process including a state of the art automatic 3D model making equipment known as Rapid Prototype Machine imported from the US. Complete with computer and 12 other work studios. Later the delegates moved around the campus and visited the venue of the exhibition. During her visit to the exhibition Ms. Talat Hafeez leader of delegation appreciated the student’s work in Product Design, Graphic Communication, Multimedia, Textile Design and Fine Art Departments, and termed the standard of work at par with the any national institution or elsewhere abroad. She termed the institution as real state of the art. Architecture, quality of academic planning and infrastructure has made the campus proud worthy. She hoped that the time will come when the UOG will be recognized as the world class university.